Solution 04
Grow Brands & Marketing Performance
Track brand health, test and measure communications, and model what drives sales — so marketing budgets are spent where they work hardest.
The challenge
“Is our brand and marketing investment actually building equity and driving performance?”
We bring 5 specialist capabilities to this challenge. Each one can run on its own or combine with the others into a single programme.
Capabilities
- 04.1
Brand Health & Positioning
Track how your brand is seen, chosen and remembered — and find the positioning that will grow it.
Explore capability → - 04.2
Media & Communication Effectiveness
Test communications before they run and measure how they perform in market — across TV, digital, social and influencer activity.
Explore capability → - 04.3
Analytics & Data Science
Get more from your research and business data with advanced analytics, modelling and data science that turn numbers into decisions.
Explore capability → - 04.4
Pricing & Trade-off Analysis
Find the right price and the right mix of features by understanding the trade-offs customers make — and what they are willing to pay.
Explore capability → - 04.5
Marketing Mix Modelling (MMM)
Measure what each marketing lever contributes to sales — and plan budgets that deliver the best return.
Explore capability →
Case studies
Case studies are on their way.
We're preparing published examples of our grow brands & marketing performance work. Ask us for relevant experience in your category — we're happy to walk you through it.
Related insights
Have a strategic question you need to answer?
Tell us what you're working on — we'll show you how evidence can help you grow brands & marketing performance.