04.1 · Grow Brands & Marketing Performance
Brand Health & Positioning
Track how your brand is seen, chosen and remembered — and find the positioning that will grow it.
Insight
Questions we help you answer
- Q1
How healthy is our brand, and how is it changing?
- Q2
What do people associate with us — and with competitors?
- Q3
Which positioning will grow the brand?
Methodology
How we approach it
- 1
Design the framework
Agree the funnel, equity and image measures that matter for the category.
- 2
Track
Measure brand health over time and against competitors.
- 3
Diagnose
Identify the image and equity drivers of choice.
- 4
Position
Recommend the positioning and priorities that will strengthen the brand.
Methods we use
- Brand tracking
- Equity modelling
- Perceptual mapping
- Qualitative exploration
Deliverables
What you get
- Brand health tracker
- Equity and funnel analysis
- Image and driver mapping
- Positioning recommendations
Case studies
Case studies are on their way.
We're preparing published examples of our brand health & positioning work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Grow Brands & Marketing Performance
- Media & Communication EffectivenessTest communications before they run and measure how they perform in market — across TV, digital, social and influencer activity.
- Analytics & Data ScienceGet more from your research and business data with advanced analytics, modelling and data science that turn numbers into decisions.
- Pricing & Trade-off AnalysisFind the right price and the right mix of features by understanding the trade-offs customers make — and what they are willing to pay.
- Marketing Mix Modelling (MMM)Measure what each marketing lever contributes to sales — and plan budgets that deliver the best return.
Talk to us about Brand Health & Positioning
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.