About RSB
Turning data into decisions that create lasting value.
RSB Insights and Analytics is committed to top-tier solutions tailored to your needs — from swift quantitative surveys to comprehensive qualitative studies — executed with creativity and accuracy.
Our purpose
At RSB Insights and Analytics, our purpose is to harness the power of data to drive meaningful business outcomes. We transform complex data into actionable strategies that fuel growth and open new opportunities, with a steadfast commitment to excellence and integrity — creating lasting value for clients while nurturing an environment where both clients and employees can flourish.
Our people
Our team is the heart of our success. We cultivate skilled professionals who are passionate about translating data into impactful insights. Guided by visionary leadership, we promote a culture of creativity and excellence, ensuring both clients and employees thrive in a dynamic, evolving market research landscape.
By the numbers
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Office locations
Our services
Comprehensive services and consulting designed to support growth strategies and address business challenges at every stage.
Global Data Acquisition
Gather and analyze data from across the globe to gain a comprehensive understanding of international market trends and opportunities.
Integrated Market Research Solutions
A complete suite of qualitative, quantitative, and meta-analysis services to deliver deep, actionable insights.
UX/UI Research
User experience and interface research to refine design, enhance functionality, and boost user satisfaction.
Business Intelligence
Advanced analytics that support data-driven decision-making and foster business growth.
Data Science & Modeling
Data science techniques and predictive modeling to reveal patterns and forecast future trends.
Digital Media Analytics
Evaluate digital media performance and consumer engagement to optimize online strategies and maximize ROI.
Competitive Analysis
Assess competitors' strengths, weaknesses, and market positioning to uncover opportunities and identify potential threats.
Brand Strategy
Craft and refine brand positioning, identity, and market strategies to elevate brand value and recognition.
Consulting Services
Expert guidance and strategic planning to help businesses navigate market challenges and achieve growth objectives.
Product Development
Support concept testing, product design, and market launch strategies for successful product introductions.
Our leadership
Seasoned industry veterans and forward-thinkers driving our mission to transform data into actionable insights.
Rasik Mhatre
Founder & Managing Partner
Global
Natalie Hunter
Chief Business Officer
Americas
Leena Dhere
Chief Growth Officer
India
Dr. Vidyotham Reddi
Chief Analytics Officer
Radhecka Roy
Chief Strategic Advisor
Banoja Acharya
Strategic Advisor
Sreeram Samala
Managing Client Partner
APAC
Vidya Sen
Chief Executive Officer
India, SEA & MEA
Standards & memberships
Our clients get access to global best practices in market research, data analytics and consulting through corporate memberships with leading industry associations.
ESOMAR
Corporate member
ISO 20252:2019
Statement of applicability published