Solution 03
Build Winning Innovations
From early ideas through product and pack development, validate innovations against real consumer response before they reach the market — reducing launch risk at every stage.
The challenge
“Which ideas deserve investment, and will they actually land with customers?”
We bring 5 specialist capabilities to this challenge. Each one can run on its own or combine with the others into a single programme.
Capabilities
- 03.1
AI-assisted Co-Creation Workshops
Bring your teams and consumers together — with AI as a creative partner — to generate and shape new ideas quickly around real needs.
Explore capability → - 03.2
Proposition Development
Turn insights and ideas into sharp, compelling propositions — with the right benefit, reason to believe and price — ready for testing and launch.
Explore capability → - 03.3
Concept & Creative Evaluation
Test concepts and creative before you launch — to understand appeal, clarity and likely impact, and to make them stronger.
Explore capability → - 03.4
Product & Pack Development
Make sure the product delivers on its promise and the pack wins at shelf — through product testing, sensory research and packaging evaluation.
Explore capability → - 03.5
Neuro-enabled Validation
Add implicit and non-conscious measures to validation research — to capture reactions people can't or won't put into words.
Explore capability →
Case studies
Case studies are on their way.
We're preparing published examples of our build winning innovations work. Ask us for relevant experience in your category — we're happy to walk you through it.
Have a strategic question you need to answer?
Tell us what you're working on — we'll show you how evidence can help you build winning innovations.