03.1 · Build Winning Innovations
AI-assisted Co-Creation Workshops
Bring your teams and consumers together — with AI as a creative partner — to generate and shape new ideas quickly around real needs.
Insight
Questions we help you answer
- Q1
How do we generate more, better ideas around a real consumer need?
- Q2
How do we involve consumers early in shaping ideas?
- Q3
Which ideas are worth developing further?
Methodology
How we approach it
- 1
Prepare the ground
Frame the challenge with insight, needs and constraints.
- 2
Co-create
Run workshops with your teams and consumers, using AI to stretch and build ideas.
- 3
Shape
Develop the strongest ideas into early concepts.
- 4
Select
Prioritise concepts for testing against clear criteria.
Methods we use
- Co-creation workshops
- Generative AI
- Consumer panels
- Idea screening
Deliverables
What you get
- Workshop design and facilitation
- Idea bank
- Early concept drafts
- Prioritised shortlist
Case studies
Case studies are on their way.
We're preparing published examples of our ai-assisted co-creation workshops work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Build Winning Innovations
- Proposition DevelopmentTurn insights and ideas into sharp, compelling propositions — with the right benefit, reason to believe and price — ready for testing and launch.
- Concept & Creative EvaluationTest concepts and creative before you launch — to understand appeal, clarity and likely impact, and to make them stronger.
- Product & Pack DevelopmentMake sure the product delivers on its promise and the pack wins at shelf — through product testing, sensory research and packaging evaluation.
- Neuro-enabled ValidationAdd implicit and non-conscious measures to validation research — to capture reactions people can't or won't put into words.
Talk to us about AI-assisted Co-Creation Workshops
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.