03.4 · Build Winning Innovations
Product & Pack Development
Make sure the product delivers on its promise and the pack wins at shelf — through product testing, sensory research and packaging evaluation.
Insight
Questions we help you answer
- Q1
Does the product deliver on what the concept promised?
- Q2
How does it compare with competitors and current products?
- Q3
Does the pack stand out, communicate and work in use?
Methodology
How we approach it
- 1
Define targets
Set the product and pack performance needed to succeed.
- 2
Test the product
Run in-home or central-location product tests, including sensory evaluation.
- 3
Test the pack
Evaluate stand-out, communication and usability of pack designs.
- 4
Optimise
Guide reformulation and design changes, and confirm the final mix.
Methods we use
- Product testing
- Sensory research
- Pack testing
- Shelf simulation
Deliverables
What you get
- Product test results
- Sensory profiles
- Pack evaluation
- Optimisation guidance
Case studies
Case studies are on their way.
We're preparing published examples of our product & pack development work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Build Winning Innovations
- AI-assisted Co-Creation WorkshopsBring your teams and consumers together — with AI as a creative partner — to generate and shape new ideas quickly around real needs.
- Proposition DevelopmentTurn insights and ideas into sharp, compelling propositions — with the right benefit, reason to believe and price — ready for testing and launch.
- Concept & Creative EvaluationTest concepts and creative before you launch — to understand appeal, clarity and likely impact, and to make them stronger.
- Neuro-enabled ValidationAdd implicit and non-conscious measures to validation research — to capture reactions people can't or won't put into words.
Talk to us about Product & Pack Development
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.