04.2 · Grow Brands & Marketing Performance
Media & Communication Effectiveness
Test communications before they run and measure how they perform in market — across TV, digital, social and influencer activity.
Insight
Questions we help you answer
- Q1
Will this campaign work, and how can we make it stronger?
- Q2
Did the campaign reach people, get noticed and change minds?
- Q3
Which channels and messages work best?
Methodology
How we approach it
- 1
Pre-test
Evaluate ads and content before launch for attention, branding and message.
- 2
Track in market
Measure awareness, recall and response while the campaign runs.
- 3
Compare channels
Assess reach and impact by channel, including influencer activity.
- 4
Optimise
Feed learning into the next flight and future briefs.
Methods we use
- Ad pre-testing
- Campaign tracking
- Influencer message monitoring
- RSB Adwize →
Deliverables
What you get
- Ad and content pre-test results
- Campaign tracking
- Channel effectiveness read-out
- Optimisation recommendations
Case studies
Case studies are on their way.
We're preparing published examples of our media & communication effectiveness work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Grow Brands & Marketing Performance
- Brand Health & PositioningTrack how your brand is seen, chosen and remembered — and find the positioning that will grow it.
- Analytics & Data ScienceGet more from your research and business data with advanced analytics, modelling and data science that turn numbers into decisions.
- Pricing & Trade-off AnalysisFind the right price and the right mix of features by understanding the trade-offs customers make — and what they are willing to pay.
- Marketing Mix Modelling (MMM)Measure what each marketing lever contributes to sales — and plan budgets that deliver the best return.
Talk to us about Media & Communication Effectiveness
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.