01.4 · Discover Growth Opportunities
Shopper & Channel Intelligence
Understand how shoppers choose and how channel partners behave — at shelf, online and across the path to purchase — to win where the sale is made.
Insight
Questions we help you answer
- Q1
How do shoppers find, compare and choose in our category?
- Q2
Which channels and retailers matter most, and how satisfied are our partners?
- Q3
Where are we losing the sale, and what would change it?
Methodology
How we approach it
- 1
Map the path to purchase
Trace how shoppers move from need to purchase across physical and digital touchpoints.
- 2
Observe behaviour
Capture what shoppers actually do in store and online, not only what they say.
- 3
Listen to the channel
Interview distributors, retailers and channel partners on satisfaction, expectations and friction.
- 4
Prioritise actions
Identify the moments and partners where changes to range, pack, price or support will pay back.
Methods we use
- Shop-alongs
- Video-based shopper analytics
- Retailer & distributor interviews
- Exit surveys
Deliverables
What you get
- Path-to-purchase maps
- Shopper decision drivers
- Channel partner satisfaction scorecard
- In-store and online action plan
Case studies
Case studies are on their way.
We're preparing published examples of our shopper & channel intelligence work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Discover Growth Opportunities
- Market Opportunity AssessmentSize and prioritise new markets, categories and segments so you know where demand is real, how fast it is growing and what it will take to win.
- Competitive IntelligenceBuild a clear, current picture of your competitors' strengths, weaknesses, strategies and moves — so you can anticipate them rather than react.
- Trend & Culture IntelligenceSpot the cultural shifts, emerging behaviours and early signals that will reshape your category — and understand which ones matter for your brand.
- Category Landscape IntelligenceGet a complete view of how your category works — its structure, need-states, players and growth pockets — as the foundation for strategy.
- AI Smart Proposition EngineUse AI to generate, refine and screen growth propositions at speed — grounded in category evidence and checked with real consumers before you commit.
Talk to us about Shopper & Channel Intelligence
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.