01.6 · Discover Growth Opportunities
AI Smart Proposition Engine
Use AI to generate, refine and screen growth propositions at speed — grounded in category evidence and checked with real consumers before you commit.
Insight
Questions we help you answer
- Q1
Which propositions could address the opportunities we have found?
- Q2
How can we explore many more ideas, faster, without losing rigour?
- Q3
Which propositions are strong enough to take into development?
Methodology
How we approach it
- 1
Ground the model
Feed the engine with your category evidence, consumer insight and brand guardrails.
- 2
Generate
Create a broad set of proposition routes and variants with AI, guided by researchers.
- 3
Screen
Filter and refine routes against the evidence, then prioritise a shortlist.
- 4
Validate with people
Test the shortlist with real target consumers before any investment decision.
Methods we use
- Generative AI
- Researcher-led curation
- Rapid consumer screening
- RSB Insights AI →
Deliverables
What you get
- Proposition long-list and shortlist
- Screening scorecard
- Consumer validation results
- Recommended routes for development
Case studies
Case studies are on their way.
We're preparing published examples of our ai smart proposition engine work. Ask us for relevant experience in your category — we're happy to walk you through it.
Related insights
More in Discover Growth Opportunities
- Market Opportunity AssessmentSize and prioritise new markets, categories and segments so you know where demand is real, how fast it is growing and what it will take to win.
- Competitive IntelligenceBuild a clear, current picture of your competitors' strengths, weaknesses, strategies and moves — so you can anticipate them rather than react.
- Trend & Culture IntelligenceSpot the cultural shifts, emerging behaviours and early signals that will reshape your category — and understand which ones matter for your brand.
- Shopper & Channel IntelligenceUnderstand how shoppers choose and how channel partners behave — at shelf, online and across the path to purchase — to win where the sale is made.
- Category Landscape IntelligenceGet a complete view of how your category works — its structure, need-states, players and growth pockets — as the foundation for strategy.
Talk to us about AI Smart Proposition Engine
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.