01.2 · Discover Growth Opportunities
Competitive Intelligence
Build a clear, current picture of your competitors' strengths, weaknesses, strategies and moves — so you can anticipate them rather than react.
Insight
Questions we help you answer
- Q1
Who are we really competing with, and how are they positioned?
- Q2
Where are competitors investing, and what are they likely to do next?
- Q3
Where are we exposed, and where can we out-compete them?
Methodology
How we approach it
- 1
Define the landscape
Identify direct, indirect and emerging competitors and the dimensions that matter to customers.
- 2
Gather intelligence
Draw on public sources, trade and channel interviews, mystery shopping and customer perceptions.
- 3
Benchmark
Compare offer, pricing, positioning, campaigns and customer experience side by side.
- 4
Anticipate
Translate findings into likely competitor moves and your best responses.
Methods we use
- Trade & channel interviews
- Mystery shopping
- Perception surveys
- Global benchmarking
Deliverables
What you get
- Competitor profiles
- Positioning and benchmark maps
- Campaign and initiative tracking
- Strategic response options
Case studies
Case studies are on their way.
We're preparing published examples of our competitive intelligence work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Discover Growth Opportunities
- Market Opportunity AssessmentSize and prioritise new markets, categories and segments so you know where demand is real, how fast it is growing and what it will take to win.
- Trend & Culture IntelligenceSpot the cultural shifts, emerging behaviours and early signals that will reshape your category — and understand which ones matter for your brand.
- Shopper & Channel IntelligenceUnderstand how shoppers choose and how channel partners behave — at shelf, online and across the path to purchase — to win where the sale is made.
- Category Landscape IntelligenceGet a complete view of how your category works — its structure, need-states, players and growth pockets — as the foundation for strategy.
- AI Smart Proposition EngineUse AI to generate, refine and screen growth propositions at speed — grounded in category evidence and checked with real consumers before you commit.
Talk to us about Competitive Intelligence
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.