05.2 · Create Meaningful Social Impact
Rural & Community Research
Understand the lives, needs and behaviours of rural and hard-to-reach communities — with fieldwork designed for local context and language.
Insight
Questions we help you answer
- Q1
What are the real needs and constraints of the communities we serve?
- Q2
How do people access information, services and products?
- Q3
How can programmes and offers be designed to fit local realities?
Methodology
How we approach it
- 1
Design for context
Adapt tools, language and sampling to local conditions.
- 2
Reach people
Run face-to-face fieldwork in villages, towns and remote areas.
- 3
Listen deeply
Combine surveys with participatory and ethnographic methods.
- 4
Translate
Turn findings into practical design and delivery recommendations.
Methods we use
- Face-to-face surveys
- Participatory research
- Ethnography
- Village-level mapping
Deliverables
What you get
- Community needs assessment
- Rural consumer and household insight
- Access and barrier analysis
- Programme design recommendations
Case studies
Case studies are on their way.
We're preparing published examples of our rural & community research work. Ask us for relevant experience in your category — we're happy to walk you through it.
More in Create Meaningful Social Impact
- Impact EvaluationMeasure whether social programmes are achieving their intended outcomes — with robust evaluation designs and clear evidence for funders and implementers.
- Governance AssessmentAssess how well institutions and services are governed and delivered — measuring accountability, transparency and citizen experience.
Talk to us about Rural & Community Research
Tell us about the decision in front of you and we'll recommend the right design, sample and timeline.